In his article,
“They’ve Got the Hang of It” (Signs of the Times, July 2014), Steve Aust
praises the banner as “the unsung hero of signage”. Aust posits, “Banners aren’t as permanent as
a monument sign or wayfinding system; they don’t contain the internal
illumination that grabs attention amidst a nighttime skyline, and, without the
changeable content features of a dynamic digital sign, their ‘conversations’
tend to be somewhat one-dimensional.” However, as Aust expounds, “…banners are
comparatively lightweight signs (particularly with the improving ink
receptivity of scrim and mesh materials), that can go on walls, fences,
temporary sites and many other places where signs are impractical. Their short-term messages deliver maximum
impact for minimum cost. And, their diverse textures and weights provide
opportunities to craft custom messages that resonate with diverse audiences.” For information on adding banners to your
marketing program, please call 800-535-0002 or email info@nitebright.com.
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