The Out of Home Advertising Association, http://www.oaaa.org/, reports that, “Today’s
out of home medium offers new technologies, new formats, and more creative
thinking to help advertisers and their agencies take their message
further. Out of home advertising (OOH) reaches consumers no matter
what their media consumption habits are. It goes where most other media can’t
go to surround and immerse consumers out of home, where they spend 70 percent
of their waking hours.” They go on to
explain, “OOH is highly adaptable, offering virtually unlimited potential. It
can be:
- Anything: From billboards to digital boards, from bus wraps to kiosks.
- Anywhere: From highways to city streets, from airports to shopping malls.
- Anytime: From morning ‘til night with dynamic content and always on displays that grab people’s attention when they’re on the go.”
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