The
conceptualization and design of fleet graphics is often a point of
consternation for companies working to rebrand. Nite-Bright can help you through this process. Our staff includes a creative team that is
available to work with you to develop your new graphics. Elements to consider during the
conceptualization process include:
Is there content within your current
marketing tools (website, brochures, catalogs, newsletters, packaging) that you
would like to include in the design of your new graphics? Content may include:
- Logo(s) or Mascot(s)
- Colors
- Tagline(s)
- Photography
- Legal
- Trademark(s)
- Phone
- Website
Do you currently utilize a mission
or marketing statement?
How would you describe your company?
How would you describe your current
target market? Current
customer
base?
Is there a particular feeling,
quality or style that you would like to evoke through your graphics, such as
“modern”, “traditional”, “family focused”, or “green”?
Have you seen other fleet graphics that
you found visually compelling? What was
it about those graphics that you found attractive or grabbed your attention?
Why are you looking to make a change
to your graphics? Is there anything you
dislike about your current graphics?
For more
information or design assistance, please call us at (800) 535-0002 or email info@nitebright.com.
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