Diane von Furstenberg’s Journey of a Dress Exhibit Features Avery Dennison® Films

Reprinted from the January 2014 Avery Dennison Works Newsletter with permission from Avery Dennison.

  

  In honor of the 40th birthday of the wrap dress, Diane von Furstenberg (DVF) opened a public exhibit featuring the iconic dress on January 11 in Los Angeles.  A kick-off party was thrown in DVF’s honor at the exhibit, in the Wilshire May Company Building, on January 10 and streamed live on dvf.com/wrap40.  

  

  Avery Dennison high performance and intermediate calendered digital products were used to create an integrated experience for visitors to “Journey of a Dress” with graphics on the walls, floors, and windows throughout the exhibit.  

  

  Patterns and prints were digitally printed on Avery Dennison MPI 2121, a high performance calendered film, with colorful, high impact patterns and installed on the floor throughout the exhibit. The vibrant patterns, featured throughout the exhibit, were deco-inspired geometrics, modeled after work by artists such as Roy Lichtenstein, Jackson Pollock, and Andy Warhol.  

  

  The famous printed artwork showcased in the historical building is fitting for the May Co. department building, owned by Los Angeles County Museum of Art and the future home of the Academy Museum of Motion Pictures.  Avery Dennison products provided the perfect solution to change the bare, yet historical, warehouse into a colorful celebration.  Much of the May Co. department store was transformed with Avery Dennison vinyl.  Even the windows of the once premier department store in Los Angeles were covered in printed Avery Dennison SF 100-103 Ultra Clear film.  

  

  Diane von Furstenberg is celebrating the wrap dress she created in 1974. Celebrities, such as First Lady Michelle Obama and Amy Adams in American Hustle, and everyday women, have worn the dress since its creation. The dresses often feature bright designs and patterns, like those that were printed on the Avery Dennison materials for the walls and floors of the exhibit.  Many photos of the show are featured on @DVF's Instagram and its visitor pages. For more photos of the "Journey of a Dress" exhibit, visit Avery Dennison Graphics Solutions - North America’s Facebook page or follow the hashtag, #JourneyofaDress. The exhibit in Los Angeles is open until April 1, 2014.  

  For more information on Avery Dennison products, please visit: http://graphics.averydennison.com/en/home.html or contact Avery Dennison at 800-282-8379 for additional information.  See more at: http://graphics.averydennison.com/en/home/resource-center/averyworks-newsletter/averyworks-januar-2014/art02.html#sthash.18Idx1p3.dpuf

Photo Courtesy of DVF

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