Friday, February 1, 2013

Nite-Bright Highlight: Floor Graphics


  Floor graphics are a cost effective way to take advantage of unused space, strengthen brand recognition, and complement other in-store advertisements.  Allowing retailers to announce specials and new products without the expense of more permanent signage, they also have dramatic visual impact as standalone advertisements.  Floor graphics speak to the consumer already on the premises, encouraging interest and immediate buying decisions.  Retailers have reported growth up to 16% by incorporating floor graphics into their marketing programs.

  In addition to delivering compelling buying messages in retail environments, floor graphics are highly effective as safety floor markings because they can be completely customized for the facility and the application.  Because of our manufacturing processes, Nite-Bright’s floor graphics are exceptionally sturdy and slip resistant while delivering the vivid color to which our clients have grown accustomed.  If you would like to learn more about floor graphics, please visit www.nitebright.com, call 800-535-0002, or email info@nitebright.com.


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