Economic and Tax Contributions of the U.S. Sign Industry

  In the October edition of Signs of the Times, Editor Wade Swormstedt provides highlights from the International Sign Association's (ISA) June 15-released report, Economic and Tax Contributions of the U.S. Sign Industry.  The report is based on research by the accounting firm Ernst & Young, which included responses from nearly 2,000 U.S. sign companies and data from the federal government. Swormstedt's editorial, "ISA's Ernst (& Young) Effort: Industry data for outside the industry", provides key findings from the report (noting the data is for 2012). Some of the key findings that Swormstedt shared include:

• Based on direct (sign company), indirect (product manufacturers), and induced (employee consumption) activity, the sign industry is estimated to have contributed 318,400 jobs, $55 billion in output and $16 billion in employee compensation to the U.S. economy.
• The core sign industry is estimated to have directly contributed 128,100, $21.3 billion in output and $7 billion in employee compensation to the U.S. economy.
• An estimated 15,385 U.S. establishments engaged in sign activity.
• The sign industry purchased and estimated $10.4 billion in goods and services, with 88% having come from U.S. suppliers.
• U.S. sign industry activities produced an estimated $4.7 billion in goods and services, with 88% having come from U.S. suppliers.

The study is available free of charge to ISA members and to non-members for a fee.  For more information regarding the study, visit www.signs.org.

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