In the April edition
of Wide Format Imaging, Editor Denise Gustavson highlights the increase in
out-of- home (OOH) advertising in her article, “On the Up and Up”. Citing
2013 statistics recently released by the Outdoor Advertising Association of
America (OAAA), Gustavson notes that “according to the OAAA, out-of-home (OOH)
advertising revenue rose 4.2 percent in 2013 compared to the previous year,
accounting for $6.9 billion. OOH revenue
figures were up 3.5 percent in the fourth quarter, compared to 2012. The revenue increase marks the industry’s
15th consecutive quarter of growth.”
Gustavson questions,
“Why is OOH on the rise?”, and responds with quote from OAAA President and CEO
Nancy Fletcher: “OOH remains on a steady
growth trajectory ‘because of its unique ability to connect, engage, and
inspire consumers in an increasingly mobile and interactive marketplace'”.
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