Thursday, January 16, 2014

The Preferred Method for Automotive Decoration

  NBM’s 2014 edition of Wraps magazine features “Paint Replacement Film Technology”, written by Chad Russell, Director of Business Development for Arlon Graphics.  Arlon is a leading manufacturer of high quality vinyl films.  In the article, Russell highlights the increasing popularity of vinyl as a replacement for paint.  As Russell notes, “The quickly growing business of installing colored vinyl film onto brand new vehicles has inspired Arlon and other vinyl manufacturers to push the limit on the types of products we make.  Film manufacturers have been driven to create distinct colors, unique finishes and more stringent performance criteria that is greatly different than our traditional products.”
  
  Russell continues by explaining that manufacturers have developed a wide range of finishes for vinyl in order to meet this new demand, including chrome, metallic, textures such as carbon finish and alligator, and even a color-change film.  He reveals that, “Arlon is about to launch its fastest growing restyling wrap film product to the United States.  Ultimate PremiumPlus restyling film has been sold in Europe since 2011 and boast a wide array of finishes such as matte effects, pearlescent, candy gloss, and the more standard gloss or matte.”
  
  As Russell concludes, “For most of our lives, paint has been the only method of automotive decoration.  Now, vinyl is quickly becoming a preferred method.  With the advances in casting technology, personal and commercial vehicle restyling through the use of vinyl wraps is a reality.  Auto manufacturers, dealerships and customization shops are all adopting some type of wraps into their business models.  There is no doubt that this new world for vinyl will keep pushing advances in how we manufacture and use films.”

For more information on restyling with vinyl, please call us 800-535-0002 or email info@nitebright.com.



Photo courtesy of Arlon.  This vehicle was wrapped by SOTT with Arlon's Ultimate PremiumPlus™ Red Aluminum.

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