Advancements in digital printing and inks have enabled printers to use fabric as an alternative to vinyl and rigid signs. Soft signage is in increasingly high demand among retailers, trade shows, and transportation facilities such as airports.
As noted by Melissa Donovan, Editor of Digital Output magazine, in the July 2013 edition, "While many customers are persuaded to utilize fabric-based signage, some request textiles up front - citing them as relatable, with a luxurious appearance." Fabric signage is relatively less expensive to transport and given the variety of hardware available for mounting, may often be easily installed. Ease of installation has made fabric signage highly desirable for retailers frequently changing out their displays.
Nite-Bright has the ability to print eight color process plus white on a wide array of fabrics. We would love to help you reach customers and define your brand with soft signage. For more information, please call 800-535-0002 or email info@nitebright.com.
www.nitebright.com
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