Get Floored

  In Digital Output magazine, Amber Watson titled her recent article on floor graphics, "The Fantastic Floor: Make Use of Prime Marketing Space".  Watson asserts, "The focus of display and point of purchase (POP) typically centers on signage at eye level.  Floor graphics, however, should not be overlooked."
 
  As Watson explains, "Floor graphics are a complement to more traditional forms of signage and the trend now extends beyond retail stores into arenas, interior design, and even outdoors.  Shorter term graphics are still the norm, based on what is being promoted, however, long-term applications are seeing some traction.  With more durable and versatile media, as well as anti-slip overlaminates, the possibilities are endless."

  "Retail continues to be a popular placement for floor applications.  Advertisements in the aisle draw the eye to the location of the product on the shelf.  'There is a tremendous amount of last minute decision making, and floor graphics connect with consumers at a crucial point.  In-store vendors often use them to edge out the competition,' explains Jodi Sawyer, product manager for product branding, FLEXcon."
 
  " 'Many retail stores sell floor space for additional income', adds Robert Rundle, viscom market manager, Ritrama."

  Nite-Bright can help you develop floor graphics to drive sales at the moment truth, when the consumer is making their final buying decision. Please email info@nitebright.com or call 800-535-0002 to learn more.  www.nite-bright.com