Fleet Graphics: The Best Value in Advertising

  Examination of the Cost Per Thousand (CPM) Impressions for fleet graphics, as compared to other forms of advertising, confirms the superior value of fleet graphics.  The following CPM statistics are courtesy of Avery Dennison:

Newspaper Ad, ½ Page, Black & White:     $19.20

TV Spot, 30 Second, Prime Time:              $16.25

Magazine, ¼ Page:                                   $8.00

Radio, 30 Second, Prime Time:                 $4.95

Billboard, City/National:                            $3.00

Fleet Graphics:                                         $0.90

  According to the U.S. Department of Transportation, Americans drove approximately 2.8 trillion miles in 2012.  The American Trucking Association reports that a single truck with graphics can generate up to 16 million visual impressions per year.  Since 1945, Nite-Bright has earned the appreciation and trust of our clients with our turnkey fleet graphics programs.  Let us help you reach customers and define your brand. For more information, please call 800-535-0002 or email info@nitebright.com.

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